baselane works

Ventures

We build our own things too.

Client work is only part of Baselane Works.

We also identify opportunities, invest our own time and money, build products and learn what happens when they meet the real world.

That keeps the thinking practical.

We make the same choices our clients do: where to place a bet, what not to build, when to launch, when to change direction and whether the product is creating enough value to continue.

That keeps the thinking practical.

Baselane Works venture / In development

01

kinectr

Helping families understand one another better.

kinectr is a family personality product built to create more understanding at home.

Through short questionnaires, individual profiles and shared insights, kinectr helps family members recognise how each person thinks, communicates and experiences the family differently.

The product has been created with heart and purpose.

Its value is not in labelling people. It is in creating useful language, better conversations and a little more understanding between them.

Visit kinectr
Venture record / 01In development
Kinectr brand image: Understand your family better, with coloured circles on a purple background.
Owned product In development

Build with / Selective by design

Some ventures start with us. Others may be built with you.

Baselane Works is open to co-building with founders and partners when the opportunity is unusually strong.

We look for:

  1. 01A real and valuable problem
  2. 02Evidence of demand
  3. 03Genuine domain expertise
  4. 04Credible access to customers or distribution
  5. 05Enough shared influence to shape the product and outcome

We are selective.

Good chemistry helps. Evidence helps more.

Tell us about the opportunity

The venture test

Build. Learn. Keep going when it creates value.

Not every product will work.

The point is to make good decisions, get useful things into people's hands and learn quickly enough to know what deserves continued investment.