baselane

Privacy notice

Privacy notice.

How Baselane Ltd handles personal information when you visit this website or contact the studio.

Last updated 4 September 2026

Who we are

Baselane Ltd is the controller responsible for the personal information described in this notice. Baselane Ltd is registered in England and Wales under company number 16956972.

For privacy questions or requests, email info@baselanehq.co.uk.

Information we collect

If you email us, we receive the information you choose to provide. This may include your name, email address, organisation, the contents of your message and later correspondence.

When the website is delivered, hosting infrastructure may process limited technical information such as an IP address, request time, requested page, browser or device information, and security logs. This supports delivery and security of the site; Baselane does not use it for behavioural tracking or advertising.

Why we use personal information

We use personal information to respond to enquiries, understand whether and how we may be able to help, take requested steps before a possible engagement, administer working relationships, maintain business records and meet legal obligations.

You do not have to contact us. If you do not provide enough information, we may be unable to respond to or assess your enquiry.

Lawful bases

Depending on the circumstances, we rely on one or more of the following lawful bases:

  • Contract: to take steps you request before entering into a contract or to perform a contract with you.
  • Legitimate interests: to respond to business enquiries, operate and protect the business, prevent misuse and keep proportionate records, where those interests are not overridden by your rights.
  • Legal obligation: where we must process information to comply with the law.

Sharing and service providers

We use Replit to host this website and Google Workspace to provide our business email. These providers may process limited personal information on our behalf where necessary to provide their services.

Some processing by these providers may take place outside the UK, including in the United States. Where UK data protection law requires safeguards for an international transfer, we rely on the safeguards made available under the relevant provider's data-processing terms. Contact us if you would like more information about the safeguards relevant to your personal information.

We do not sell personal information.

How long we keep information

We keep personal information only for as long as it is reasonably needed for the enquiry or working relationship, to maintain appropriate business records, resolve disputes and meet legal, accounting or reporting requirements. The period depends on the nature of the information, why it was collected and any legal requirements that apply.

Your rights

Depending on the circumstances and the lawful basis used, you may have rights to be informed, access your personal information, have inaccurate information corrected, ask for erasure or restriction, object to processing and receive certain information in a portable format.

Your right to object. You have the right to object where we rely on legitimate interests.

Some rights are limited or may not apply in every case. To exercise a right, email info@baselanehq.co.uk.

Questions and complaints

To make a data protection complaint to Baselane Ltd, email info@baselanehq.co.uk. We will acknowledge it within 30 days, make appropriate enquiries, keep you informed and communicate the outcome without undue delay.

You also have the right to complain to the UK Information Commissioner's Office. The ICO explains how to make a complaint.

Automated decisions

Baselane does not use personal information collected through this website or by email to make solely automated decisions that have legal or similarly significant effects.

Cookies and analytics

This site does not deliberately set Baselane tracking cookies and does not use Baselane analytics, behavioural tracking or advertising technology. Necessary technical mechanisms may be used by the hosting infrastructure to deliver and protect the site.

Changes to this notice

We may update this notice if the website, our services or legal requirements change. The date at the top shows when it was last updated.