Ventures
We build our own things too.
Client work is only part of Baselane.
We also identify opportunities, invest our own time and money, build products and learn what happens when they meet the real world.
That keeps the thinking practical.
We make the same choices our clients do: where to place a bet, what not to build, when to launch, when to change direction and whether the product is creating enough value to continue.
That keeps the thinking practical.
Baselane venture / Live product
01
maesee
Understand how AI sees your business.
maesee helps organisations understand how ready they are for AI distribution.
It measures whether AI systems can discover the business in relevant buyer scenarios, understand what it offers and who it is for, recommend it appropriately, represent it reliably and route suitable customers towards action.
The evidence is turned into an AI Distribution Score and practical priorities for marketing, content and product teams.
Baselane created maesee in response to a simple problem: AI was becoming an important route to discovery, recommendation and action, but businesses had very little visibility into how those systems actually represented and selected them.
maesee is now in commercial use and continues to develop as an independent product and brand.
Explore maeseemaesee
What do AI systems actually see?
Baselane venture / In development
02
kinectr
Helping families understand one another better.
kinectr is a family personality product built to create more understanding at home.
Through short questionnaires, individual profiles and shared insights, kinectr helps family members recognise how each person thinks, communicates and experiences the family differently.
The product has been created with heart and purpose.
Its value is not in labelling people. It is in creating useful language, better conversations and a little more understanding between them.
Visit kinectrkinectr
Better conversations.
A little more understanding.Shared family insights
Build with / Selective by design
Some ventures start with us. Others may be built with you.
Baselane is open to co-building with founders and partners when the opportunity is unusually strong.
We look for:
- 01A real and valuable problem
- 02Evidence of demand
- 03Genuine domain expertise
- 04Credible access to customers or distribution
- 05Enough shared influence to shape the product and outcome
The venture test
Build. Learn. Keep going when it creates value.
Not every product will work.
The point is to make good decisions, get useful things into people's hands and learn quickly enough to know what deserves continued investment.