baselane

Work

Work

Products we have built, ventures we are developing and organisations we have helped move forward.

Some of the work starts with a clearly defined product.

Some starts with a problem, an opportunity or a difficult question.

In each case, the aim is to understand what matters, build something useful and create a meaningful change.

01Build oursLive product

maesee

Making AI Distribution Readiness measurable.

AI systems increasingly influence discovery, research, comparison, recommendation and action.

Most businesses have little visibility into whether AI systems can surface them in relevant buyer scenarios, understand what they offer and who they are for, recommend them appropriately, represent them reliably or route suitable customers towards the right next step.

Baselane created maesee to make that measurable.

The product combines controlled model-response testing with direct business and source-readiness evidence to produce an AI Distribution Score /100 across five dimensions.

AI Distribution Readiness / Five dimensions
maeseeCan AI discover, understand and recommend your business, represent it reliably and move the right customer towards action?
  1. 01
    Discovery
  2. 02
    Understanding
  3. 03
    Recommendation
  4. 04
    Reliability
  5. 05
    ActionAI Routing Readiness + Agent Readiness
Structured analysis Commercial use

The output helps marketing, content and product teams understand observed AI behaviour, identify source-readiness gaps and prioritise the changes most likely to improve how the business is discovered, understood, recommended and routed towards action.

maesee is in commercial use and continues to develop as a standalone Baselane venture.

Explore maesee
  • 01Baselane venture
  • 02AI Distribution Score
  • 03Evidence-led diagnostic
  • 04Commercial use
02Build oursIn development

kinectr

A little more understanding at home.

Families can know one another deeply without always understanding how each person thinks, communicates or responds.

kinectr is a family personality product designed to help make those differences easier to recognise and discuss.

Short questionnaires create individual profiles and shared family insights, helping family members understand one another more clearly and start better conversations.

Baselane is building kinectr as an owned product with a simple aim: create something useful, warm and genuinely meaningful for families.

Visit kinectr
Product evidence / 02How the product works
kinectrCreate something useful, warm and genuinely meaningful for families.
  1. 01Short questionnaires
  2. 02Individual profiles
  3. 03Shared family insights
Built by Baselane In development
  • 01Baselane venture
  • 02Consumer product
  • 03Family profiles
  • 04Shared insights

03

Client work / Product + growth

Dayinsure

Turning a broad product agenda into commercial momentum.

Dayinsure is a specialist provider of temporary motor insurance.

Baselane has worked across product strategy, growth, digital experience and delivery, helping clarify where value sits and move a broad portfolio of product opportunities forward.

The work has included shaping product and app strategy, improving customer journeys, identifying growth opportunities and helping product and engineering teams work with greater clarity and momentum.

Rather than separating strategy from execution, the focus has been on making better product decisions and helping those decisions turn into delivered change.

  • 01Product strategy
  • 02Growth
  • 03Customer experience
  • 04Delivery

04

Client work / Product + AI

Toyota Connected Europe

Turning complex opportunities into tangible capability.

Inside a global mobility business, new product, data and AI opportunities can involve significant technical, commercial and organisational complexity.

Baselane supported Toyota Connected Europe in shaping early opportunities, developing the case for investment and helping move selected initiatives from concept towards working product and technology capability.

The work required commercial product judgement, cross-functional leadership and a practical understanding of how to make progress inside a complex international organisation.

  • 01Zero to one
  • 02Product
  • 03Data
  • 04AI

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